EcoKids®
Opening an EcoKids Savings Account for your child is a great way to start the conversation about the connection between the environment, consumption, and advertising - something that we at ShoreBank Pacific think is pretty important to understand!
Most kids (and probably, many adults) don't necessarily think of their bank as a catalyst for change; however, banking with ShoreBank Pacific can be just that - an easy way to make a positive impact on the environment. Explain to your child that deposits made into their EcoKids Savings Account not only will start building a small "nest egg" for them, but will also help build a better place to live since their money is staying within the community. Furthermore, putting money into their savings account can help prevent unnecessary spending, which in turn will also help the environment.
Children of all ages are targeted as potential consumers by advertisers. Kids need to understand the power and influence of advertising. Analyzing and understanding ads is an important step in creating savvy consumers - it gets to the question: Do I really need this? The next time you are watching TV with your child or flipping through a magazine, take notice of the ads and discuss with them the following questions:
- Who created the message?
- Who is the target audience?
- What techniques are used to attract my attention?
- What is the implied message?
- Do I really need this product?
Once your child is comfortable with the above questions, challenge them to apply the same critical thinking skills using The EcoKids PlanetSmart Shopping Diary, which frames the questions from an environmental perspective.
Getting kids to save money can often be a challenge; however talking to them about the connection between the environment, consumption, and advertising is good for both their pocketbook, and of course, the environment!
Check back soon for EcoKids updates and program expansion.